WhatNWhy is a digital marketing blog built for people who want practical, honest answers — not recycled theory. We publish guides on SEO, PPC, Google Ads, Meta Ads, analytics, conversion optimisation, content marketing, and the newer world of AI search and answer engine optimisation.
If you work in marketing and you’ve learned something worth sharing, we’d like to hear from you. We accept high quality guest contributions from marketers, writers, freelancers, and business professionals who can teach our readers how to solve a real problem. This page explains who can write for us, the topics we cover, what we expect from a submission, and how to send one.
A quick note before you read on: we’re selective. We don’t accept every guest post, and we edit the ones we do publish. If that sounds like the kind of place you’d be proud to appear, please keep reading.
Who Can Write for WhatNWhy?
We welcome contributions from people who do this work, not just write about it. You’re a good fit if you’re one of the following:
- SEO professionals
- PPC specialists
- Google Ads experts
- Meta Ads specialists
- Content marketers
- Analytics specialists
- CRO experts
- Digital marketing writers
- Business owners with practical, hands-on marketing experience
You don’t need to be a famous name or have a huge following. What matters most is that you can explain something useful clearly, ideally from real experience.
Topics We Accept
We publish content across the full digital marketing spectrum. The topics below are where your submission is most likely to land well:
- SEO
- Technical SEO
- On-page SEO
- Local SEO
- PPC
- Google Ads
- Meta Ads
- Facebook Ads
- Instagram Ads
- Analytics
- GA4
- Conversion tracking
- CRO (conversion rate optimisation)
- Content marketing
- Email marketing
- AI search
- AEO (answer engine optimisation)
- GEO (generative engine optimisation)
- VSO (voice search optimisation)
- Digital marketing strategy
- Marketing tools and workflows
If your idea sits slightly outside this list but still helps a marketing audience, pitch it anyway and tell us why it fits.
What Makes a Good Guest Post?
The articles we accept tend to share the same qualities. We’re looking for content that is:
- Original and not published anywhere else
- Practical, with steps a reader can actually follow
- Clear and easy to understand
- Well researched and accurate
- Useful to real readers, not written for search engines alone
- Written from genuine experience
- Focused on solving a specific marketing problem
- Free from fluff and padding
- Free from keyword stuffing
The simplest test: would a working marketer finish your article and know how to do something they couldn’t do before? If yes, it’s the kind of post we want.
Guest Post Guidelines
Please follow these guidelines before you submit. They help us review faster and give your article the best chance of being accepted.
- Content must be original and unpublished, including on your own blog or other platforms.
- The article should be useful and practical, with a clear takeaway.
- Avoid copied, spun, or lightly rewritten content.
- Avoid generic, AI-generated filler that says little.
- Avoid spammy or excessive links.
- Avoid a promotional tone — teach, don’t sell.
- Use proper headings to structure your article.
- Use short paragraphs that are easy to read.
- Include examples, screenshots, or data where they help.
- Mention sources for any factual or statistical claims.
- Submit clean, edited content with no grammar or spelling mistakes.
What We Do Not Accept
To keep the blog useful and trustworthy, we turn down a fair amount of what’s pitched to us. We do not accept:
- Copied or plagiarised content
- Thin content with little real value
- Purely promotional articles
- Casino, adult, gambling, crypto spam, or topics unrelated to marketing
- Fake claims or invented statistics
- Keyword-stuffed content
- Low-quality posts written mainly to place backlinks
- Content with misleading or inaccurate information
- Articles written only to slip in a link
If a submission falls into any of these, it will be declined without a detailed review.
Link Policy
We allow links only when they’re relevant, useful, and add something for the reader. A link to a genuinely helpful resource, tool, or supporting source is welcome. Links that exist purely to pass value, promote a product, or point somewhere unrelated are not.
WhatNWhy reserves the right to edit, remove, or reject any link that looks promotional, spammy, or off-topic. Please don’t pitch with an expectation about link type or anchor text submissions built around a specific link request are usually declined.
How to Submit Your Guest Post
Submitting is simple. Email your idea or draft to whatnwhy.10@gmail.com and include the following:
- Your name
- A short bio (two to three sentences)
- Your topic idea or full draft
- The target audience for the piece
- A brief reason why the topic fits WhatNWhy
- Any relevant writing samples or links to published work
You’re welcome to pitch an idea first if you’d rather check the angle before writing the full article. A short, specific pitch is often the quickest way to get a yes.
Review Process
Every submission is read and assessed for quality, relevance, originality, clarity, and usefulness to our readers. We aim to keep the standard high, which means not every submission is accepted.
If your article is a good fit, we may make editorial changes — tightening the writing, adjusting headings, or improving readability — before it goes live. We’ll always aim to keep your meaning and voice intact. If it isn’t the right fit, we’ll let you know where we can, though we can’t promise detailed feedback on every piece.
Ready to Contribute?
If you have practical marketing knowledge worth sharing, we’d genuinely like to read it. Send your guest post idea or draft to whatnwhy.10@gmail.com, and tell us what you’d like to teach our readers.
We look forward to hearing from you.
