1. About This Website

WhatNWhy, at whatnwhy.com, is an independent digital marketing publication. We publish educational guides and free calculators covering SEO, PPC, Meta Ads, content marketing, email marketing, and analytics.

Everything on this site is published for general information and education. We are not an agency, we do not manage campaigns for readers, and nothing here creates a client relationship between us.

2. Acceptance of Terms

By accessing or using this website, you agree to these terms and to our Privacy Policy and Disclaimer. Together they govern your use of the site.

If you do not agree with any part of them, please stop using the site. Your continued use after we update these terms means you accept the updated version.

3. Using This Website

What you may do

• Read, use, and apply anything you learn here in your own work or business
• Use our free calculators for personal or commercial purposes at no charge
• Share links to our articles on social media, in newsletters, or with colleagues
• Quote short extracts, provided you credit WhatNWhy and link back to the original article

What you may not do

• Republish our articles in full, in any language, without written permission
• Copy, spin, or rewrite our content and present it as your own
• Scrape the site, or use automated tools to harvest content at scale
• Copy our calculators or their code and host them elsewhere
• Attempt to gain unauthorised access to any part of the site or its systems
• Use the site in a way that damages it, disrupts it, or interferes with other visitors
• Use the site for anything unlawful

4. Intellectual Property

All original content on this site, including articles, calculators, graphics, and the site design, belongs to WhatNWhy unless stated otherwise. Guest contributors keep copyright over their own articles and grant us the right to publish them here.

Product names, logos, and trademarks mentioned in our articles, such as Google, Meta, Microsoft, Shopify, and others, belong to their respective owners. We refer to them for the purpose of education and commentary. We are not affiliated with, endorsed by, or partnered with any of them.

If you believe something on this site infringes your copyright, please contact us with the details and we will look into it promptly.

5. Our Free Calculators and Tools

The calculators on this site are free to use, with no account required and no charge. They run entirely in your browser. The figures you enter are never sent to us and are never stored.

They are provided for planning and estimation only. The results are arithmetic based on the numbers you supply, not predictions. Real campaign performance depends on factors no calculator can account for, including your market, competition, offer, creative, and timing.

Do not treat a calculator output as a forecast. We are not responsible for business decisions made on the basis of these tools, and we do not guarantee that they are free of errors. If you spot a problem with one, please tell us and we will fix it.

6. No Professional Advice

Our content is educational. It is not professional, legal, financial, or accounting advice, and it is not tailored to your specific situation.

Digital marketing results vary enormously between businesses. Two companies following identical advice can see completely different outcomes. We do not guarantee rankings, traffic, leads, sales, or any other result, and you should be wary of anybody who does.

Platforms such as Google, Meta, and Microsoft change their products, interfaces, and policies frequently. We update our content when we can, but always confirm current details with the official documentation before acting on anything time sensitive.

Any decisions you make based on our content are your own responsibility.

8. Guest Posts and Submissions

We accept guest contributions, subject to the guidelines on our Write For Us page. The following terms apply to any submission.

• This is a paid placement. We charge a 20 US dollar publishing fee for each accepted guest post. The fee is invoiced only after a piece has been accepted, and paying it does not guarantee publication.
• All outbound links in guest posts are marked rel="nofollow sponsored", without exception, in line with Google's guidance on paid links.
• You warrant that your submission is original, is not published elsewhere, and does not infringe anyone else's rights.
• You keep copyright over your article and grant us a non exclusive right to publish and keep it on this site.
• We may edit for clarity, structure, grammar, and house style. We will not change your meaning or your conclusions.
• We may decline any submission for any reason, and we may remove a published post if we later find it breaches these terms.
• Published posts stay published. We do not remove articles on request after publication, so please be certain before you submit.

9. Comments

Comments are welcome, and we read them. By leaving one you agree that it is your own work and that you are responsible for it.

We remove comments that are:

• Spam, or posted mainly to place a link
• Abusive, discriminatory, or personally hostile
• Promotional with no relevance to the article
• Unlawful, or infringing someone else's rights

Comments express the views of the person who wrote them, not ours. We are not responsible for the accuracy of anything said in a comment.

10. External Links

Our articles link to other websites, including official documentation from Google, Meta, Microsoft, and others. We link to them because they are useful, not because we control them.

We are not responsible for the content, accuracy, availability, or privacy practices of any external site. Once you follow a link away from here, their terms apply, not ours.

11. Limitation of Liability

This website and everything on it is provided on an "as is" basis. We work hard to keep our content accurate and current, but we do not warrant that it is complete, error free, or suitable for your particular circumstances.

To the fullest extent permitted by law, we are not liable for any loss or damage arising from your use of this website, including loss of profit, revenue, data, or business opportunity, whether that arises from acting on our content, using our calculators, following an external link, or from the site being unavailable.

Nothing in these terms excludes or limits liability where it would be unlawful to do so.

12. Governing Law

These terms are governed by the laws of Pakistan, where this website is operated from. Any dispute arising from your use of the site will be subject to the jurisdiction of the courts of Pakistan.

If you are a consumer in another country, this does not remove any protection you have under the mandatory consumer law of the country you live in.

13. Changes to These Terms

We may update these terms when the site changes, when we add or remove a service, or when the law changes. The date at the top of this page always shows when they were last revised.

Continuing to use the site after an update means you accept the revised terms. If we make a significant change, we will make that clear rather than changing it quietly.