1. Who We Are

WhatNWhy is a digital marketing publication operating at whatnwhy.com. The site publishes educational guides and free calculators covering SEO, PPC, Meta Ads, content marketing, and email marketing.

For the purposes of data protection law, WhatNWhy is the data controller for the personal information described in this policy. You can reach us at whatnwhy.10@gmail.com.

2. Information We Collect

Information you give us directly

• Contact form: when you send us a message, we receive your name, email address, chosen topic, and the content of your message.
• Guest post submissions: if you pitch or submit an article, we receive your name, email address, your draft, and any biography or links you provide.
• Comments: if you leave a comment on an article, we receive the name and email address you enter, your comment text, your IP address, and your browser details. This is standard WordPress behaviour and helps us detect spam.

Information collected automatically

• Usage data: pages viewed, time on page, referring website, and the general path you take through the site.
• Device and browser data: browser type and version, operating system, screen size, and device type.
• Approximate location: country and, in some cases, region, derived from your IP address. We do not collect precise GPS location.
• Cookie preferences: the choices you make in our cookie banner are stored so we do not have to ask you on every page.
• Server logs: our hosting provider records IP addresses and request data as part of normal operation and security.

What we do not collect

We do not ask for or store payment card details, national identification numbers, health information, or any other special category data. We do not run a newsletter and we do not maintain a mailing list.

Our calculators run entirely in your browser. The figures you enter into them are never sent to us, never stored, and disappear when you close the page.

3. How We Use Your Information

We use the information described above to:

• Reply to your enquiries and guest post submissions
• Publish and moderate comments, and filter out spam
• Understand which content is useful, so we can improve it
• Keep the site secure and prevent abuse
• Display advertising, including personalised advertising where you have consented to it
• Remember your cookie preferences
• Meet our legal obligations

We do not sell your personal information, and we do not share it with advertisers for their own independent marketing purposes.

4. Cookies and Your Choices

Cookies are small text files stored on your device. This site uses them, and so do some of the third party services we rely on.

When you first visit, a consent banner appears. Nothing other than strictly necessary cookies is set until you choose. Analytics and advertising cookies default to denied, and they stay denied unless you accept them.

Changing your mind

You can change or withdraw your consent at any time using the small cookie icon in the corner of the screen. It opens the same settings you saw when you first arrived, and you can switch any category off again.

You can also control cookies through your browser settings. Most browsers let you block or delete cookies entirely. Be aware that blocking all cookies may stop parts of this site from working properly.

6. Third Party Services We Use

These services may receive or process some of your data. Each has its own privacy policy, and we recommend reading them if you want the full detail.

7. Legal Basis for Processing

If you are in the UK or the European Economic Area, we process your data on one of the following bases.

• Consent for analytics cookies and personalised advertising. You may withdraw consent at any time using the cookie icon on this site.
• Legitimate interests for keeping the site secure, preventing spam, and moderating comments.
• Performance of a request when you contact us or submit a guest post and we reply to you.
• Legal obligation where we are required to retain or disclose information by law.

8. Sharing Your Information

We share personal information only in these situations:

• With the service providers listed in section 6, so they can perform their function
• Where you have asked us to, for example by submitting a guest post you want published under your name
• Where we are legally required to, such as in response to a valid legal request
• To protect our rights, our users, or the security of the site

We do not sell your personal information to anyone.

9. How Long We Keep Data

• Contact form messages: kept in our email inbox for as long as needed to handle the enquiry, then deleted periodically
• Guest post correspondence: kept while the submission is under review, and afterwards if the post is published
• Comments: kept for as long as the comment remains published on the site
• Cookie preferences: stored for up to twelve months, after which you will be asked again
• Analytics data: retained according to Google Analytics settings, which are limited to a fixed retention period
• Server logs: retained by our host according to their own schedule

You can ask us to delete your data sooner. See the next section.

10. Your Rights and Choices

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Correct information that is wrong or incomplete
• Delete your personal information, including any comments you have left
• Object to or restrict how we process it
• Withdraw consent at any time, using the cookie icon on this site
• Receive a copy of your data in a portable format
• Opt out of personalised advertising, using the links in section 5
• Complain to your local data protection authority. In the UK this is the Information Commissioner's Office.

To exercise any of these, email whatnwhy.10@gmail.com. We will respond within one month. We will not charge you or treat you differently for making a request.

11. Children's Privacy

This website is intended for business owners, marketers, and professionals. It is not directed at children, and we do not knowingly collect personal information from anyone under the age of 16.

If you believe a child has provided us with personal information, please contact us and we will delete it. We also do not knowingly permit personalised advertising to be served to children.

12. Data Security

This site is served over HTTPS with a valid certificate, so data travelling between your browser and our server is encrypted. We keep our platform and plugins updated and limit who can access the site's administration.

No method of transmission over the internet is completely secure. We take reasonable steps to protect your information, but we cannot guarantee absolute security, and we will not claim otherwise.

13. International Data Transfers

This site is read by people around the world, and the services we use operate internationally. Your information may therefore be processed in a country other than your own, including the United States.

Where data is transferred out of the UK or the European Economic Area, our service providers rely on recognised safeguards such as standard contractual clauses or adequacy decisions.

14. Links to Other Websites

Our articles link to other websites, including official documentation from Google, Meta, and Microsoft. Some links may be affiliate links, which are disclosed where they appear.

Once you follow a link away from this site, this policy no longer applies. We are not responsible for the privacy practices of other websites, so please read their policies.

15. Changes to This Policy

We may update this policy when our practices change, when we add or remove a service, or when the law changes. The date at the top of this page always shows when it was last revised.

If we make a significant change, we will make that clear on the site rather than changing it quietly.